River Valley Church — Mother’s Day Short Film
Role: Creative Direction & Strategy, Pre-Production, On-Set Direction, Post-Production Oversight
What I did: Shaped a raw, human concept into a short cinematic film optimized for live impact and social shareability.
Results: Generated 16M+ views, 1.6M likes, 337K shares, 13K comments, and a +53% increase in social following—becoming the church’s most impactful digital campaign to date..