Christmas Ad Campaign — “Seen”
Role: Creative Direction, Set Design, On-Set Direction, Post Oversight
What I did: Led the creative direction and production of a holiday campaign that broke away from the client’s typical promotional style. I designed sets and shaped stories to meet a wide range of people in their everyday moments—helping each audience feel recognized and celebrated.
Outcome: The client praised the campaign as an innovative departure from their past ads. It resonated across diverse demographics, connecting emotionally and achieving the goal of making people feel truly seen.