What Creatives Won’t Tell You

There’s something about creativity that we don’t talk about enough: a lot of it isn’t really ours.

Yes, there’s skill, there’s training, there’s years of practice, and there’s intentional work. But the act of being creative is more than just effort. When we create, we step into a space that’s bigger than us. We become vessels for creativity itself.

Some of my favorite shoots have reminded me of this. I’ll look back at the footage and be astounded by moments I never meant to capture. Shots that happened on a whim. A frame inspired in the moment. Or even the way a group of people all moved together on set, unknowingly creating something impossible to plan.

Of course, I’d love to claim the perfection of a shot or a scene. But the truth is, sometimes things just work together in ways I could never have orchestrated. That’s creativity at work—the part that belongs to something beyond me.

Any creative who denies that this exists…isn’t really someone I want to work with. Because when we hold too tightly to our pride, our output gets smaller. But when we stay open—when we allow ourselves to be vessels for creativity—we step into something limitless.